Dave Wallace led the design, development and implementation of the sales and marketing programs described below. Projects were completed using both outsourced and in-house resources. Dave employs a collaborative approach, working closely with clients to ensure complete customer satisfaction and program excellence.
- Designed sales account information planning and lead tracking systems for a leading paper company to manage their sales opportunities across all territories and regions.
- Created and implemented “back-office” systems to manage a high-tech company’s business partner relationship programs. Systems enabled partners to register for programs, file claims for partner incentives (spiffs), report activity to client executives and generate payments for approved claims.
- Designed and implemented system to manage flow of customer service email requests from a leading computer manufacturer’s preferred personal computer users. Customer satisfaction, measured before and after program implementation, increased from 38% to 85% in nine months.
- Created and implemented a comprehensive database system for global business’s managers to communicate with their sales force of 20,000 representatives worldwide.
- Created concept design and managed project team to develop a Lotus Notes-based application for a major computer company to track the accessibility characteristics of all its products. This mission-critical application enables the company to compete with confidence for over $1 billion of federal government IT products and services while demonstrating their Section 508 compliance.
- Created and managed marketing fulfillment center for a Fortune 500 client to satisfy channel and sales force requests for marketing collateral (approximately 500 SKUs) and fulfill sales promotion offerings (Godiva chocolate, stadium blankets, Nintendo game systems, USB storage drives).
- Designed, conducted and wrote over 30 market research surveys, analyses and reports for clients. Managed the development of more than 20 white papers and ten product sales guides for clients in the technology field.
- Designed and conducted insurance industry survey measuring customer satisfaction with and effectiveness of email customer service programs. Participating companies included Allstate, Nationwide, Liberty Mutual, Progressive, GEICO and TIAA-CREF. Wrote and delivered analysis paper presenting the state of the industry in this emerging customer service medium.
- Worked with the three leading tobacco industry producers to design an inter-company, Internet-based communications system for sharing best practices in “Youth Smoking Prevention” initiatives worldwide.
