Strategic Services

Wallace Management Group provides advice and services to its clients on sales, marketing and strategic planning. Strategic services may include strategic operating plans, market analyses, competitive analyses, target market profiling or messaging.

Strategic Operating Plan

  • Business environment
  • Financial performance review – prior year
  • Market outlook
  • Strategy
  • Organization and structure
  • Financial plan – coming year

Market Analysis

  • Define market
  • Size market – revenue, units
  • Identify market participants and roles
  • SWOT analysis (strengths, weaknesses, opportunities, threats)
  • Key players and relative strength

Competitive Analysis

  • Identify top market competitors
  • Analysis of competitors’ market strategies
  • Competitive target markets
  • Sales force strength, experience
  • Sales collateral, marketing tools
  • Financial analysis, estimates
  • Market pricing

Target Market Profiles

  • Market demographics
  • Preferred target customers
  • Strategies to target preferred customers
  • Identification of prospects

Messaging

  • Develop clear market message
  • Sales collateral
  • Public relations
  • Advertising
  • Marketing collateral